Specific Industries
CareersConsumer Goods & Consumables

VP of Beverage Category Strategy

Consumer Goods & Consumables·Remote · up to 45% travel to hydration events·Full-time

Posted May 2021 · reviewed quarterly

About this role

The VP of Beverage Category Strategy leads all cross-brand beverage strategy. The category includes Dehydrated Water, Boneless Water, and Pig Milk. A beverage is defined for the purposes of this role as 'anything we can pour.'

What You'll Do

  • Maintain the portfolio beverage taxonomy
  • Resolve category disputes between brand teams
  • Produce an annual beverage strategy memo that does not contradict last year's memo in writing
  • Represent Specific Industries at beverage industry conferences we have not been invited to

What We're Looking For

  • 12+ years in beverage strategy or adjacent category
  • Comfortable with categories whose participants disagree on what a beverage is
  • Experience writing memos on topics the author has not fully resolved

Compensation

$180k–$520k + executive parking

  • Base: $180,000 – $520,000
  • Executive parking spot at Corporate HQ (virtual) on alternate Tuesdays
  • Quarterly beverage sample kit (assorted, curated)
  • Title of 'Principal Beverage Fellow' on internal org chart (informal)

Benefits

  • Unlimited ambiguity
  • Competitive compensation (to be determined)
  • Full dental on select days
  • Vesting schedule: 18 years, cliff at year 12
  • Hybrid / remote / occasionally in-person at a location to be announced

How to Apply

Submit your application for consideration. A decision will be communicated when one has been made.

Apply for this Role