A holding company for markets too specific to interest anyone else.
Specific Industries identifies, acquires, and operates brands serving categories with fewer than 11,000 total participants. Hold periods are indefinite.
Portfolio
Holdings by vertical.
Food & Beverage
We invest in foodstuffs and beverages whose category name is itself a point of consumer negotiation.
Consumer & Household Goods
We prefer consumer categories so specific that the product itself requires an explanation before it can be sold.
Hygiene, Health & Wellness
Consumers remain willing to pay for bodily outcomes that have not been proven, disproven, or meaningfully defined.
Pets & Specialty Services
When the payer is not the end user, price sensitivity is a theoretical concern.
Media & Creator Platforms
Categories where the content is the product remain chronically mispriced by firms who insist on distinguishing the two.
Professional Services & Technology
Where a category cannot be named, we believe that naming it is itself the service.
Portfolio
Selected holdings.
View all holdings →
Food & Beverage
Pig Milk Creamery
The firm's flagship dairy holding and the largest known producer in its category.
Consumer & Household Goods
Squared Away Supply Co.
A direct-to-veteran lifestyle line operating with no acknowledged competitors.
Pets & Specialty Services
Petjacks
Specialty financial-services platform serving an unbanked customer base by design.
Media & Creator Platforms
Only Pans
Cookware brand operating in a category whose name remains the subject of legal correspondence.
Media & Creator Platforms
Slumbnb
Short-term-rental marketplace operating in inventory categories the major platforms have declined to list.
Hygiene, Health & Wellness
True Grit Personal Care
Personal-care manufacturer whose product specifications were inherited, in part, from industrial abrasives.
Newsroom
Recent firm activity.
Newsroom archive →April 8, 2026
Specific Industries Announces Q2 Portfolio Highlights, Declines to Define Highlight Criteria
Specific Industries today announced its Q2 2026 Portfolio Highlights, a quarterly internal review of the firm's 28 active portfolio brands. The Portfolio Highlights program was established in 2021 and has been distributed every quarter since. The criteria by which a given portfolio brand is deemed a 'highlight' has not been formally documented.
Read release →March 17, 2026
Specific Industries Completes Acquisition of Boneless Water Holdings
Specific Industries today announced the completion of its acquisition of Boneless Water Holdings, the pharmaceutical-grade deboned-water brand founded in 2021 on the premise that the skeletal structure of water has gone underaddressed since 1873. Boneless Water joins the firm's Consumer Goods & Consumables vertical, bringing the total active portfolio to 28 brands.
Read release →February 22, 2026
Specific Industries Names J. Rutherford Pennington as Chief Disruption Evangelist
Specific Industries today announced the appointment of J. Rutherford Pennington as Chief Disruption Evangelist, effective immediately. Pennington will lead the firm's public-facing posture of disruption across the Professional Services & Emerging Ventures vertical.
Read release →Acquisitions
Submissions are currently being accepted.
The firm accepts submissions from founders and operators whose industries meet our evaluation criteria. Markets with fewer than 11,000 participants are of particular interest.
Submit an industry for evaluationFour executives. Every portfolio board.
View leadership →25 positions across the firm's six verticals and Corporate HQ (Virtual).
View open roles →