Newsroom›November 11, 2025
True Grit Personal Care Launches New Grit Category; Market Segment 'Too Specific to Define'
Industrial-grade personal cleansing product extension announced
Corporate HQ (Virtual) — November 11, 2025 — True Grit Personal Care, a portfolio brand in Specific Industries' Hygiene vertical, today announced an extension of its industrial-grade personal cleansing product line, introducing a new grit category aimed at consumers who have, in the brand's phrasing, 'given up on softer options entirely.'
The new grit sits between True Grit's Medium-Coarse and Extra-Coarse product tiers. The brand's VP of Grit Engineering, Bruno Stonewall, personally owns the grading rubric and has described the new product as occupying 'a specific, needed niche in the rotation.'
True Grit has declined to assign a numerical grit value to the new tier, citing the brand's long-standing position that grit is experienced, not measured. The product is packaged consistent with True Grit's current catalog and carries the brand's standard warning label set, drafted by Director Dwight Grindle.
Founder Silas Hackett personally tested the new grit over a three-week evaluation period. His feedback has been incorporated into the product specification. Mr. Hackett remains willing to test additional grits on request.
The product is now available through True Grit's existing distribution. Specific Industries' apex team has noted the expansion within the firm's Hygiene vertical growth model.
About Specific Industries
About Specific Industries — Specific Industries is a private holding company headquartered in Corporate HQ (Virtual). The firm identifies and acquires brands serving markets too specific for conventional investment. Specific Industries currently maintains 28 active portfolio brands across five strategic verticals. The firm was founded in 2019 and remains privately held. No outside capital has been accepted.
Contact
Director of Press Release Drafting
For media inquiries: please do not inquire. If inquiry is unavoidable, written correspondence is preferred.