Newsroom›October 2, 2025
Specific Industries Appoints Inaugural VP of Portfolio Company Naming Conventions
New role consolidates firm-wide authority over brand naming standards
Corporate HQ (Virtual) — October 2, 2025 — Specific Industries today announced the appointment of its inaugural VP of Portfolio Company Naming Conventions. The appointee's name has not been disclosed, in keeping with the firm's standing policy on role announcements prior to year-end review.
The VP of Portfolio Company Naming Conventions will own the Portfolio Naming Standards document, review all prospective brand names prior to acquisition, and produce naming rationale memos for each approved name. The role reports to the Chief Portfolio Officer.
The firm has noted that its portfolio names have, historically, followed a consistent stylistic pattern that has emerged organically over time. The new role is expected to codify and preserve this pattern as the portfolio continues to expand.
Prospective brand names proposed to the firm outside of the formal acquisition evaluation process will not be reviewed by the VP of Portfolio Company Naming Conventions. Such submissions should continue to be directed to the firm's Partnerships intake channel.
The firm's Head of Incubated Ventures (Pre-Concept) will continue to manage the naming of pre-concept ventures until those ventures exit the pre-concept stage.
"We have reached a point in the firm's growth where naming standards warrant dedicated executive oversight. This appointment reflects that."
— Russell Marsh, Chief Portfolio Officer
About Specific Industries
About Specific Industries — Specific Industries is a private holding company headquartered in Corporate HQ (Virtual). The firm identifies and acquires brands serving markets too specific for conventional investment. Specific Industries currently maintains 28 active portfolio brands across five strategic verticals. The firm was founded in 2019 and remains privately held. No outside capital has been accepted.
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