Specific Industries
Russell Marsh

Leadership

Russell Marsh

Chief Portfolio Officer

Leads portfolio strategy, acquisition evaluation, and post-acquisition integration. Has personally interviewed the founder of every current portfolio brand, on average twice.

Career Highlights

  • Industries evaluated: 1,400+
  • Industries acquired: 28
  • Industries declined: undisclosed (extensive)
  • Quarterly reviews led: every quarter since 2021

Subsidiary Board Positions

Cross-portfolio roles held across 25 Specific Industries holdings.

Consumer Goods & Consumables

Burt Sloppington III — Pig Milk Creamery
Pig Milk Creamery logo

Pig Milk Creamery

Burt Sloppington III

VP of Pig Relations

Has a way with pigs.

Percival Ashcroft — Dehydrated Water Laboratories
Dehydrated Water Laboratories logo

Dehydrated Water Laboratories

Percival Ashcroft

Head of Quality Assurance

Has never once tasted the product.

Big Mike Portside — Inflatable Anchors Marine
Inflatable Anchors Marine logo

Inflatable Anchors Marine

Big Mike Portside

VP of Heavy-Duty Operations

Oversees the Heavy Duty Pro line and all warehouse operations.

Darren Kowalski — Snortables
Snortables logo

Snortables

Darren Kowalski

Head of Pulverization Sciences

Darren oversees all pulverization operations at Snortables, including the NasalMill™, three industrial wood chippers, and a blender he brought from home.

Morty Abernathy — Mousetrap Jenga
Mousetrap Jenga logo

Mousetrap Jenga

Morty Abernathy

VP of Playtesting & Quality Assurance

Morty has personally playtested every edition Mousetrap Jenga has released since 1982.

Russell Coleman — Boneless Water
Boneless Water logo

Boneless Water

Russell Coleman

Director of Consumer Protection

Russell suffered from undiagnosed indigestion for 27 years before discovering Boneless Water on the recommendation of a chiropractor.

Lawrence V. Stonebridge — Rocks
Rocks logo

Rocks

Lawrence V. Stonebridge

Director, Vault Operations

Responsible for the Class III custody facility and its attestation ledger.

Colonel (Ret.) Tucker Lindgren — Squared Away Supply Co.
Squared Away Supply Co. logo

Squared Away Supply Co.

Colonel (Ret.) Tucker Lindgren

VP of Premium Experience

Colonel Lindgren flew 2,100 hours in the C-17 and 4,800 hours in business class.

Archibald Whitford — Domaine Carter & Fils
Domaine Carter & Fils logo

Domaine Carter & Fils

Archibald Whitford

Chief Sommelier

Archibald joined Domaine Carter & Fils in 2014, following a distinguished career on the sommelier staff of several Bordeaux estates.

Warren Ellsworth — Meh.
Meh. logo

Meh.

Warren Ellsworth

VP of Affective Underdelivery

Leads the engineering team.

Jim Redenbaugh — Super Engineered
Super Engineered logo

Super Engineered

Jim Redenbaugh

Co-Founder, SVP Utensil Strategy

Leads the Cloud+ subscription platform that powers every essential object in the catalog.

Personal Hygiene & Home Essentials

Health & Wellness Holdings

Subscription Services

Professional Services & Emerging Ventures

Credentials

  • MBA, University of Chicago Booth School of Business
  • Certified Private Equity Analyst (lapsed, under review)