Specific Industries
Cornelius Whitfield

Leadership

Cornelius Whitfield

President & Chief Operating Officer

Joined Specific Industries in 2021 from a senior operating role at a firm he characterizes as 'a similar platform, ultimately over-invested in outcomes.' Responsible for the day-to-day oversight of the portfolio's operational surface area.

Career Highlights

  • Portfolio operations uptime: within expected range
  • Direct reports: 14 (as designed)
  • Strategic memos authored: 217 (47 circulated)
  • Fiscal-year planning cycles completed: 3 of 4

Subsidiary Board Positions

Cross-portfolio roles held across 36 Specific Industries holdings.

Food & Beverage

Consumer & Household Goods

Reef Henderson — Inflatable Anchors Marine
Inflatable Anchors Marine logo

Inflatable Anchors Marine

Reef Henderson

Head of Buoyancy Research

Holds a degree in something he describes as 'fluid-adjacent.' Has a whiteboard full of buoyancy equations that no one has verified.

Marcus Whitfield — Snortables
Snortables logo

Snortables

Marcus Whitfield

VP of Nostril Engineering

Marcus joined Snortables after a distinguished career in HVAC ductwork, which he claims is 'basically the same thing but for buildings.' He leads our Nostril E…

Delbert Wickham — Mousetrap Jenga
Mousetrap Jenga logo

Mousetrap Jenga

Delbert Wickham

VP of Research & Trap Development

A third-generation spring engineer from Scranton, Delbert joined Mousetrap Jenga in 1982 and has personally sourced every steel trap the company has ever sold.

Marcus T. Ashcroft — Rocks
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Rocks

Marcus T. Ashcroft

Chief Acquisition Officer

Leads terrestrial sourcing operations.

Admiral (Ret.) Preston Blackwell III — Squared Away Supply Co.
Squared Away Supply Co. logo

Squared Away Supply Co.

Admiral (Ret.) Preston Blackwell III

Chief Seamanship Officer

Admiral Blackwell commanded three Nimitz-class carriers, two destroyer squadrons, and one very large aquarium.

Roland Peveril — Meh.
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Meh.

Roland Peveril

President of Lowered Expectations

Joined in 2020 from a senior role at a more aspirational company.

Brandon Yothers — Super Engineered
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Super Engineered

Brandon Yothers

Co-Founder, President of Platform Verticals

Oversees the core product line and its enterprise-grade SLA commitments across toothbrushes, doorknobs, light switches, and spoons.

Ambrose Hollingsworth — The Pennywhistle Play Company
The Pennywhistle Play Company logo

The Pennywhistle Play Company

Ambrose Hollingsworth

President & Head of Child Welfare

Ambrose oversees safety, quality assurance, and the Children First promise that has been the cornerstone of every Pennywhistle product since 1948.

Russell Atholton — Unmotivators Inc.
Unmotivators Inc. logo

Unmotivators Inc.

Russell Atholton

VP of Unmet Potential

Russell joined Unmotivators Inc.

Earl Whitfield III — Boom-Fun!
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Boom-Fun!

Earl Whitfield III

President, Consumer Boom Division

Earl joined Boom-Fun! in 1964 from a regional fireworks concern, where he had distinguished himself by personally redesigning the factory floor three times in…

Hygiene, Health & Wellness

Pets & Specialty Services

Media & Creator Platforms

Professional Services & Technology

Credentials

  • MBA, Wharton (class year not displayed)
  • Six Sigma Black Belt (Gold Tier, Specific Industries internal certification)